For leadership
Executive summary
What the data says
Action posture
Where to focus
Action center
All 35 rollback states
Readiness grid
Ready — funded for the 50% push
Confirm — funded, verify inbound or UPCs before launch
Feed gap — distributor data missing, availability unconfirmed
Click any state to drill down ↓
Distributors holding inventory (cases on hand)
Stores below 1 week of supply
Supply picture
Where the inventory sits
Top distributors by cases on hand
Display execution — current vs. 50% target (stores)
Store coverage at +20% promo lift
Into the weeds